From vinyl records to toys: the return of analogue products in our digital lives
The resurgence of analogue shows us that although we live in a digital age we still place a lot of value on physical experiences. Therefore the comeback is not simply a nostalgia for the past, but instead a driving force of a post-digital era, where a new hybrid physical and digital – phygital – future is emerging.
Article about the comeback of analogue in our digital lives published in The Guardian. To read the article click here.