Jonny Huck is a cartographer, programmer and spatial analyst working in Imagination Lancaster. Following his ‘first’ career as the Technical Manager of a wind farm development company, Jonny moved into academia to pursue research interests that include: the role of cartography in a digital age, the theory of ‘place’, the capture and visualisation of geographic features with indeterminate boundaries, and the role of spatial ambiguity as a cartographic device. His previous work includes the release of the widely used ‘Map-Me’ PPGIS platform, and is currently focussed upon the development of bespoke base-maps for mobile applications.