There is a long tradition of academics working with businesses and other partners in the creative sector. As we become more connected, information and collaborations (enabled by new technology and business practice) further promote this fruitful exchange. This conference aimed to explore and propagate new mutually beneficial exchanges between academia and the creative industries.
Specifically we focussed on:
- Academics developing new understandings of the creative sector
- New and innovative forms of academic collaboration with creative sector partners
- New processes, tools or approaches that facilitate knowledge exchange and collaboration
- Members of the creative commercial sector who are interested in moving into academia and starting to undertake research.
This was not a traditional ‘sit and listen’ conference. There was a high degree of both experimentation in the form of the conference and interaction throughout the conference.